Trakia Journal of Sciences

ISSN 1313-7050 (print)

  ISSN 1313-3551 (online)

 Volume 21, 2023, Supplement 1, Series Social Sciences    

 

 

 

 

 

 

The scientific forum is organized with the financial support of the Scientific Research Institute of the Ministry of Education and Science under the procedure for financing international scientific forums in the Republic of Bulgaria for 2023, Contract No.: KP-06-MNF/8 dated 23.05.2023.

The Bulgarian National Science Fund (BNSF) is not responsible for the content of the reports presented at the scientific forum, as well as for the content of advertising and other materials for it.

 

 

 

 

 

 

 

 

CONTENTS

 

PLENARY

MODERN ASPECTS IN THE DIGITALIZATION OF BUSINESS AND REGIONSS

R. Kirilov

 

REGIONAL DEVELOPMENT AND GOVERNANCE IN THE TRANSITION TO A GREEN ECONOMY

SUSTAINABLE URBAN DEVELOPMENT - THE 20 YEARS OF THE 21ST CENTURY - OPPORTUNITIES AND CHALLENGES

V. Gaydardzhieva

 

BRAIN DRAIN'S ECONOMIC IMPACT ON THE DEVELOPMENT OF WELLNESS AND SPA TOURISM IN BULGARIA

B. Dimitrova

 

APPLICATION OF DIGITTAL TECHNOLOGIES IN RECRUITMENT PROCESS

M. Geshkov

 

BUILDING COOPERATIVE BUSINESS MODELS IN AGRICULTURE

T. Turlakova

 

INDICATORS FOR EVALUATING ENTREPRENEURIAL ACTIVITY IN RURAL AREAS ACTIVITY IN RURAL AREAS

T. Turlakova

     

THERAPEUTIC USE OF LAVENDER OIL

D. Popova-Dobreva

 

OPTIMIZATION POSSIBILITIES IN BULGARIAN LOCAL TAXATION

E. Mutafov

 

SOCIO-ECONOMIC AND MIGRATION ANALYSIS OF TYPICAL RURAL AREAS IN BULGARIA

E. Mutafov

 

THE WATER ENVIRONMENT - AN EFFECTIVE TOOL FOR PROMOTING HEALTH AND WELLNESS

D. Trеndаfilоv, M. Chipeva

 

INFLUENCE OF THE STATE SUPPORT ON THE PROFITABILITY OF THE COOPERATIVES IN THE SOUTH-EAST REGION OF THE REPUBLIC OF BULGARIA

D. Stoyanova

 

EXAMINING CITIZEN AWARENESS OF DECENTRALIZATION AND LOCAL FINANCES THROUGH SURVEY  METHODOLOGY

Zh. Tsachev

 

BUSINESS DEVELOPMENT, INNOVATION AND CIRCULAR ECONOMY

PRODUCTION AND CONSUMPTION OF FOOD PRODUCTS:  CONTEMPORARY DINENSIONS AND ISSUE

D. Ruscheva

 

Bulgaria's foreign trade and its influence on ECONOMIC GROWTH

E. Genchev

 

IDENTIFYING THE POTENTIAL OF THE NORTH-WEST PLANNING REGION IN BULGARIA TO CREATE INNOVATION-BASED INCUBATORS

D. Blagoev

 

CHANGING IN REVENUE MODELS IN VUCA ENVIRONMENT

R. Radev, Y.  Deyanov                                     

 

APPROACH TO RESEARCHING BUSINESS ORGANIZATIONS’ COMPETITIVENESS

V. Milusheva

 

INTERNET MARKETING BASED ON A DATA ECOSYSTEM

S. Kolyandov, R. Radev

 

THE FUTURE: FIAT CURRENCIES OR CRYPTOCURRENCIES

S. Kolyandov

 

BIOECONOMY STRATEGIES: VISIONS AND PROSPECTS

R. Beluhova-Uzunova, M. Shishkova, B. Ivanova

 

INDUSTRY 5.0 - THE PERSPECTIVES AND CHALLENGES OF THE BIOECONOMY

N. Penev

 

THE DIGITAL TRANSFORMATION OF AGRICULTURAL BUSINESS - MARKET TRENDS AND CHALLENGES

I.Nencheva, N. Penev

 

COMPETITIVENESS AND SUSTAINABLE DEVELOPMENT OF AGRICULTURE

Cooperative models of doing business and their role in farming community development

T. Atanassova-Kalaydzhievа

 

THE COOPERATION OF PRIVATE VETERINARY  DOCTORS - POSSIBLE SOLUTIONS AND PERSPECTIVES

N. Kostadinova, G. Aleksiev

 

MARKET TRENDS AND CHALLENGES FOR THE FRESH FRUIT TRADE

N. Petrova

 

Cooperation as a factor for sustainable agriculture

N. Petrova, I. Miteva

 

IDENTIFICATION OF OPPORTUNITIES FOR DIGITALIZATION OF MANAGEMENT PROCESSES IN SUNFLOWER PRODUCTION

G. Aleksiev, I. Nencheva-Ivanova

 

Opportunities and challenGes to sustainable agriculture in Bulgaria

  R. Angelova, D. Ivanova

 

REGIONAL DIMENSION OF CHANGES IN BULGARIAN AGRICULTURAL STRUCTURE

R. Beluhova-Uzunova, M.  Shishkova, K. Hristov

 

COST RECOVERY IN THE AGRICULTURE

O. Milev

 

ASSESSING CHANGES IN LAND RENT COSTS AND THEIR IMPACT ON THE FINANCIAL PERFORMANCES OF AGRICULTURAL HOLDINGS IN BULGARIA

D. Kirechev

 

INTEGRATING BLOKCHAIN TECHNOLOGIES IN ORGANIC AGRICULTURE AND ORGANIC ANIMAL HSUBANDRY

K. Stoyanov, G. Zhelyazkov

 

LEGAL ASPECTS OF COOPERATION IN AGRICULTURE IN BULGARIA

S. Todorova

 

ANALYSIS OF THE ECONOMIC EFFICIENCY OF AGRICULTURAL FARMS IN THE   

STARA ZAGORA REGION

P. Petkova

 

VIRTUAL AGRICULTURAL MARKETS – TRENDS AND  CHALLENGES

M. Petrov, E. Delcheva

 

PRICE SUSTAINABILITY OF AGRARIAN SECTOR IN BULGARIA

M. Petrov

 

EFFICIENT FARMING AND TECHNOLOGICAL SOLUTIONS IN THE AGRICULTURAL SECTOR IN BULGARIA

E. Delcheva

 

COMPARATIVE ANALYSIS OF COOPERATIVE AND CORPORATE BUSINESS MODELS IN BULGARIIAN AGRICULTURE

A. Milenkov, Zh. Georgiev

 

CONTEMPORARY CHALLENGES FOR KEY SOCIO-ECONOMIC SECTORS

REVISIONS TO MASLOW'S HIERARCHICAL MODEL OF BASIC PSYCHOLOGICAL NEEDS

T. Taneva

 

PREGNANCY AND WELLBEING

I. Nesheva

 

Problems of information technology education

K. Kirilova

 

A DEBATE ABOUT EMERGING IMMERSIVE TECHNOLOGIES IN THE CONTEXT OF “HIGHER EDUCATION 4.0”

K. Dimitrov

 

The Role of Data Visualization in Enhancing Textual Analysis

P. Milev

 

CONSTRUCTING OTHERNESS: SOCIALLY EMBEDDED MECHANISMS OF CREATING AND SUSTAINING STEREOTYPES AND PREJUDICES IN THE MEDIA. THEORETICAL AND METHODOLOGICAL IMPLICATIONS

N. Georgieva-Stankova

 

RESEARCH ON THE COMMUNICATIVE CONTROL OF  MEDICAL STUDENTS

I. Angelova

 

THE LAVENDER FESTIVAL – A PREREQUISITE FOR SUCCESSFUL ALTERNATIVE FORMS OF TOURISM (ON THE EXAMPLE CHIRPANMUNICIPALITY)

V. Zheleva

 

AGE DIFFERENCES IN SUSCEPTIBILITY TO STEREOTYPICAL AND NON-STEREOTYPICAL ADVERTISING

L. Spasova

 

INFLUENCE OF GENDER AND TERRITORIAL DISTRIBUTION ON SUSCEPTIBILITY TO STEREOTYPE ADVERTISING

L. Spasova

 

SYMBIOTIC EXISTENCE OF UK ECONOMICS TERMS AND THEIR TRANSLATION EQUIVALENTS IN CURRENT BULGARIAN ACADEMIC RESEARCH

Zh. Gundasheva, M. Dragandzhikova, K. Katsarova

 

IMPACT OF COVID-19 ON THE MECHANICAL DEMOGRAPHIC MIGRATION IN BULGARIA

S. Ivanov, D. Savova, T. Terziev, D. Paunov, V. Zheleva

 

FACTORS DETERMINING BOOK DEMAND AND ONLINE SALES

Zh. Zhelyazkov, D. Gancheva, G. Georgieva

 

SPORTS PROBLEMS OF BUSINESS AND COMMUNITIES

SPORTS AND MOTOR ACTIVITY OF THE ACADEMIC COMMUNITY AT SOFIA UNIVERSITY

M. Nedkova, M. Antonova, A. Yaneva, G. Ignatov, E. Yordanov, T. Georgiev

 

IMPACT OF BODY MASS ON THE MOTOR ABILITIES MANIFESTATION IN STUDENTS OF DIFFERENT AGES

T. Marinov

 

APPLIED GAMES IN THE TENNIS TRAINING OF STUDENTS FROM SOFIA UNIVERSITY "ST. KLEMENT OHRIDSKI"

E. Yordanov

 

ADAPTED MODELS OF OBESITY PREVENTION IN 18-40-YEAR-OLDS

Y. Yankov, T. Simeonova

 

A STUDY OF THE IMPACT OF THE PANDEMIC ON THE MOTIVATION OF FEMALE STUDENTS OF THE UNIVERSITY OF THRACE TO PARTICIPATE IN PHYSICAL EDUCATION AND SPORT CLASSES

P. Petkov

 

EXPERIMENTATION OF AN ORIGINAL FITNESS MODEL FOR MUSCLE STRENGTH DEVELOPMENT OF FEMALE STUDENTS

P.Petkov

 

FITNESS FOR OVERWEIGHT PEOPLE: REALITY AND PROSPECTS

A.Dimitrova

 

THE ROLE OF NSA 80TH ANNIVERSARY CELEBRATION  EVENTS AS A TOOL FOR MAINTAINING INSTITUTIONAL BRAND LOYALTY

 N. Atanasova

 

INFLUENCE OF EMOTIONAL INTELLIGENCE ON THE PROFESSIONAL FULFILMENT OF STUDENTS SPECIALIZING  IN SPORT MANAGEMENT

D.  Ilieva, T. Marinov

 

AGE DYNAMICS OF SPORTS ACHIEVEMENT IN HIGHLY QUALIFIED TRIPLE JUMP ATHLETES

T. Marinova

 

COMPARISON OF MOTIVATION SYSTEMS OF HIGH SCHOOL GIRLS AND FIRST-YEAR FEMALE STUDENTS IN REGARD TO PARTICIPATION IN PHYSICAL EDUCATION AND SPORTS CLASSES AT TRAKIA UNIVERSITY, STARA ZAGORA

M. Ivanova

 

ЕVALUATION OF THE SIGNIFICANCE OF PSYCHOMOTOR QUALITIES IN TAEKWONDO

A. Asenov

 

EVALUATION OF THE EFFECTIVENESS OF THE TECHNICAL  CHARACTERISTICS OF TAEKWONDO AS PART OF THE  MODEL CHARACTERISTICS OF THE COMPETITIVE EVENT - SPARRING IN TAEKWONDO

A. Asenov

 

PHYSICAL EDUCATION AND SPORT TEACHERS' SATISFACTION WITH THEIR PROFESSIONAL WORK

N. Kostova

 

MODERN DEVELOPMENT AND INNOVATION OF CRICKET SPORT IN THE EDUCATIONAL SYSTEM

M. Nedkova

 

STUDY OF THE EFFECT OF STRESS OVER THE COMPETITIVE PREPAREDNESS AMONG WOMEN BASKETBALL PLAYERS

M. Tzankova-Kaloyanova

 

ATTITUDES AND OPINIONS TOWARDS BULGARIAN FOLK DANCES (HOR? DANCES) AMONG STUDENTS AT THE SOUTH-WEST UNIVERSITY “NEOFIT RILSKI”

J. Tzankova, D. Manikatova

 

SELF-CONFIDENCE AND REALIZATION OF FEMALE  STUDENTS FROM THE FIRST YEAR OF TRAKIA UNIVERSITY- STARA ZAGORA REGARDING PHYSICAL DISABILITY

N. Gocheva

 

USE OF INNOVATIVE METHODS IN THE TEACHING OF PHYSICAL EDUCATION AT TRAKIA UNIVERSITY-STARA ZAGORA AND THE PRACTICE OF RUGBY

N. Gocheva

 

Overview of the research activity of the Department of Physical Education and Sports at Trakia University

P. Angelova

 

STUDY ON SPORTS INJURIES AMONG STUDENTS -VOLEYBALL ATHLETES

P. Angelova, S. Belomazheva-Dimitrova

 

PHYSICAL BODY ASSESMENT IN FIRST YEAR STUDENTS OF TRAKIAN UNIVERSITY

L. Lapadatov

 

STUDY ON THE JUNIOR HIGH SCHOOL STUDENTS’ PHYSICAL ABILITY 

D. Simeonova

 

WELLNESS PRACTICES FOR HEALTHY AGING

T. Tomova, B. Angelov

 

STUDYING THE EFFECT OF A SPECIALIZED KINESITHERAPEUTIC METHOD ON THE MOTOR DEVELOPMENT OF AN INFANT WITH ACHONDROPLASIA

M. Ilcheva

 

ASSESSMENT OF THE LEVEL OF MOTOR PREPAREDNESS  OF BULGARIAN AND FOREIGN STUDENTS TRAINING AT THE  UNIVERSITY OF FORESTRY

Zh. Georgiev, Y. Zlatarova, B. Ruseva, H. Kolev, P. Grozev

 

STUDY OF THE STUDENTS’ OPINION ON THE ORGANIZATION AND HOLDING OF UNIVERSITY WINTER GAMES AND WINTER UNIVERSITY

D. Elinova

 

ADAPTATION CHANGES IN THE DYNAMICS OF THE PULSE RATE UNDER THE INFLUENCE OF THE TRAINING METHODS

M. Chipeva

 

WELLNESS AT SCHOOL BY PRACTICING CHEERLEADING

I. Nesheva, M. Chipeva

 

LEADERSHIP STYLE AND SATISFACTION WITH SPORTS ACTIVITY AMONG COMPETITORS FROM TEAM SPORTS

G. Domuschieva-Rogleva, V. Doneva

 

ANALYSIS OF COVER DISTANCE DURING OFFICIAL  INTERNATIONAL MATCHES BASED ON THEIR PLAYING POSITION

G. Gutev

 

STUDY OF THE DYNAMICS OF THE PHYSICAL QUALITY OF FLEXIBILITY IN CHILDREN FROM THE PRIMARY STAGE AFTER THERAPEUTIC PHYSICAL EDUCATION CLASSES

(FOLLOWING THE EXAMPLE OF "ST. KLIMENT OHRIDSKI" SECONDARY SCHOOL)

D. Peeva, N. Gocheva

 

STUDY OF THE CORRELATIONS AMONG THE PHYSICAL ABILITIES OF PRESCHOOL AGED BOYS AND GIRLS

T. Traykova

 

COMPARATIVE ANALYSIS OF PERSONAL DISPOSITION IN FREESTYLE AND GRECO-ROMAN WRESTLERS

I. Iliev

 

SPECIFIC CHARACTERISTICS OF THE PHYSICAL ABILITY OF 11-12-YEAR-OLD STUDENTS

P. Mavrudiev, M. Georgieva

 

IMPACT OF COVID-19 ON PHYSICAL ACTIVITY OF HIGH  SCHOOL STUDENTS (BULGARIAN EXPERIENCE)

B. Zlatev, D.  Ilieva

 

WHILE PURSUING EDUCATION, IMPROVING THE FLEXIBILITY OF THE STUDENTS' SHOULDER GIRDLE AND UPPER LIMBS ENGAGED IN SWIMMING

B. Rangelova

 

SHOOTING MISTAKES IN BIATHLON AS A RESULT OF INCORRECT PRONE SHOOTING POSITION

M. Klechorov

 

COMPARATIVE ANALYSIS OF TRAINING MEANS IN THE BEGINNING OF THE PREPARATION PERIOD WITH ELITE WOMEN BIATHLETES

M. Klechorov

 

ASSESSMENT OF THE DEGREE OF OBESITY AMONG SOFIA UNIVERSITY “ST. KLIMENT OHRIDSKI” STUDENTS,LECTURERS, AND STAF

G. Despotova

 

STUDY OF THE AGILITY OF MOVEMENT OF SOFIA UNIVERSITY STUDENTS PARTICIPATING IN TENNIS CLASSES

R. Kostadinov

 

COMPLEX SPA PROGPAM EFFECT ON OVERWEIGHT WOMEN’S PHYSICAL CONDITION AND WELL-BEING

M. Angelcheva

 

STUDY OF STRENGTH TRAINING IN 400 M SPRINT FOR GIRLS UNDER 18 YEARS

I. Dimova

 

MUSCLE ACTIVITY OF THE TRUNK AND UPPER LIMBS IN RACE WALKING

P. Peev, O. Hristov

 

EMOTIONAL INTELLIGENCE AND PSYCHOLOGICAL CHARACTERISTICS OF ATHLETES OF DIFFERENT SPORTS

E. Savcheva

 

RESEARCHING OF THE JOINT ANGLES ON THE LEGS, DURING THE SUPPORT PERIOD OF THE MOVE STEP IN CLASSIC MOUNTAIN RUNNING

K. Kisyov

 

TRACKING FUNCTIONAL DYNAMICS IN MOTOR POTENTIALFOR DEVELOPMENT OF WELLNESS CULTURE

D. Ignatova