Trakia Journal of Sciences
ISSN 1313-7050 (print)
ISSN 1313-3551 (online)
Volume 21, 2023, Supplement 1, Series Social Sciences
The scientific forum is organized with the financial support of the Scientific Research Institute of the Ministry of Education and Science under the procedure for financing international scientific forums in the Republic of Bulgaria for 2023, Contract No.: KP-06-MNF/8 dated 23.05.2023.
The Bulgarian National Science Fund (BNSF) is not responsible for the content of the reports presented at the scientific forum, as well as for the content of advertising and other materials for it.
CONTENTS
PLENARY
MODERN ASPECTS IN THE DIGITALIZATION OF BUSINESS AND REGIONSS
R. Kirilov
REGIONAL DEVELOPMENT AND GOVERNANCE IN THE TRANSITION TO A GREEN ECONOMY
SUSTAINABLE URBAN DEVELOPMENT - THE 20 YEARS OF THE 21ST CENTURY - OPPORTUNITIES AND CHALLENGES
V. Gaydardzhieva
BRAIN DRAIN'S ECONOMIC IMPACT ON THE DEVELOPMENT OF WELLNESS AND SPA TOURISM IN BULGARIA
B. Dimitrova
APPLICATION OF DIGITTAL TECHNOLOGIES IN RECRUITMENT PROCESS
M. Geshkov
BUILDING COOPERATIVE BUSINESS MODELS IN AGRICULTURE
T. Turlakova
INDICATORS FOR EVALUATING ENTREPRENEURIAL ACTIVITY IN RURAL AREAS ACTIVITY IN RURAL AREAS
T. Turlakova
THERAPEUTIC USE OF LAVENDER OIL
D. Popova-Dobreva
OPTIMIZATION POSSIBILITIES IN BULGARIAN LOCAL TAXATION
E. Mutafov
SOCIO-ECONOMIC AND MIGRATION ANALYSIS OF TYPICAL RURAL AREAS IN BULGARIA
E. Mutafov
THE WATER ENVIRONMENT - AN EFFECTIVE TOOL FOR PROMOTING HEALTH AND WELLNESS
D. Trеndаfilоv, M. Chipeva
D. Stoyanova
EXAMINING CITIZEN AWARENESS OF DECENTRALIZATION AND LOCAL FINANCES THROUGH SURVEY METHODOLOGY
Zh. Tsachev
BUSINESS DEVELOPMENT, INNOVATION AND CIRCULAR ECONOMY
PRODUCTION AND CONSUMPTION OF FOOD PRODUCTS: CONTEMPORARY DINENSIONS AND ISSUE
D. Ruscheva
Bulgaria's foreign trade and its influence on ECONOMIC GROWTH
E. Genchev
IDENTIFYING THE POTENTIAL OF THE NORTH-WEST PLANNING REGION IN BULGARIA TO CREATE INNOVATION-BASED INCUBATORS
D. Blagoev
CHANGING IN REVENUE MODELS IN VUCA ENVIRONMENT
R. Radev, Y. Deyanov
APPROACH TO RESEARCHING BUSINESS ORGANIZATIONS’ COMPETITIVENESS
V. Milusheva
INTERNET MARKETING BASED ON A DATA ECOSYSTEM
S. Kolyandov, R. Radev
THE FUTURE: FIAT CURRENCIES OR CRYPTOCURRENCIES
S. Kolyandov
BIOECONOMY STRATEGIES: VISIONS AND PROSPECTS
R. Beluhova-Uzunova, M. Shishkova, B. Ivanova
INDUSTRY 5.0 - THE PERSPECTIVES AND CHALLENGES OF THE BIOECONOMY
N. Penev
THE DIGITAL TRANSFORMATION OF AGRICULTURAL BUSINESS - MARKET TRENDS AND CHALLENGES
I.Nencheva, N. Penev
COMPETITIVENESS AND SUSTAINABLE DEVELOPMENT OF AGRICULTURE
Cooperative models of doing business and their role in farming community development
T. Atanassova-Kalaydzhievа
THE COOPERATION OF PRIVATE VETERINARY DOCTORS - POSSIBLE SOLUTIONS AND PERSPECTIVES
N. Kostadinova, G. Aleksiev
MARKET TRENDS AND CHALLENGES FOR THE FRESH FRUIT TRADE
N. Petrova
Cooperation as a factor for sustainable agriculture
N. Petrova, I. Miteva
IDENTIFICATION OF OPPORTUNITIES FOR DIGITALIZATION OF MANAGEMENT PROCESSES IN SUNFLOWER PRODUCTION
G. Aleksiev, I. Nencheva-Ivanova
Opportunities and challenGes to sustainable agriculture in Bulgaria
R. Angelova, D. Ivanova
REGIONAL DIMENSION OF CHANGES IN BULGARIAN AGRICULTURAL STRUCTURE
R. Beluhova-Uzunova, M. Shishkova, K. Hristov
COST RECOVERY IN THE AGRICULTURE
O. Milev
D. Kirechev
INTEGRATING BLOKCHAIN TECHNOLOGIES IN ORGANIC AGRICULTURE AND ORGANIC ANIMAL HSUBANDRY
K. Stoyanov, G. Zhelyazkov
LEGAL ASPECTS OF COOPERATION IN AGRICULTURE IN BULGARIA
S. Todorova
ANALYSIS OF THE ECONOMIC EFFICIENCY OF AGRICULTURAL FARMS IN THE
STARA ZAGORA REGION
P. Petkova
VIRTUAL AGRICULTURAL MARKETS – TRENDS AND CHALLENGES
M. Petrov, E. Delcheva
PRICE SUSTAINABILITY OF AGRARIAN SECTOR IN BULGARIA
M. Petrov
EFFICIENT FARMING AND TECHNOLOGICAL SOLUTIONS IN THE AGRICULTURAL SECTOR IN BULGARIA
E. Delcheva
COMPARATIVE ANALYSIS OF COOPERATIVE AND CORPORATE BUSINESS MODELS IN BULGARIIAN AGRICULTURE
A. Milenkov, Zh. Georgiev
CONTEMPORARY CHALLENGES FOR KEY SOCIO-ECONOMIC SECTORS
REVISIONS TO MASLOW'S HIERARCHICAL MODEL OF BASIC PSYCHOLOGICAL NEEDS
T. Taneva
I. Nesheva
Problems of information technology education
K. Kirilova
A DEBATE ABOUT EMERGING IMMERSIVE TECHNOLOGIES IN THE CONTEXT OF “HIGHER EDUCATION 4.0”
K. Dimitrov
The Role of Data Visualization in Enhancing Textual Analysis
P. Milev
N. Georgieva-Stankova
RESEARCH ON THE COMMUNICATIVE CONTROL OF MEDICAL STUDENTS
I. Angelova
V. Zheleva
AGE DIFFERENCES IN SUSCEPTIBILITY TO STEREOTYPICAL AND NON-STEREOTYPICAL ADVERTISING
L. Spasova
INFLUENCE OF GENDER AND TERRITORIAL DISTRIBUTION ON SUSCEPTIBILITY TO STEREOTYPE ADVERTISING
L. Spasova
Zh. Gundasheva, M. Dragandzhikova, K. Katsarova
IMPACT OF COVID-19 ON THE MECHANICAL DEMOGRAPHIC MIGRATION IN BULGARIA
S. Ivanov, D. Savova, T. Terziev, D. Paunov, V. Zheleva
FACTORS DETERMINING BOOK DEMAND AND ONLINE SALES
Zh. Zhelyazkov, D. Gancheva, G. Georgieva
SPORTS PROBLEMS OF BUSINESS AND COMMUNITIES
SPORTS AND MOTOR ACTIVITY OF THE ACADEMIC COMMUNITY AT SOFIA UNIVERSITY
M. Nedkova, M. Antonova, A. Yaneva, G. Ignatov, E. Yordanov, T. Georgiev
IMPACT OF BODY MASS ON THE MOTOR ABILITIES MANIFESTATION IN STUDENTS OF DIFFERENT AGES
T. Marinov
APPLIED GAMES IN THE TENNIS TRAINING OF STUDENTS FROM SOFIA UNIVERSITY "ST. KLEMENT OHRIDSKI"
E. Yordanov
ADAPTED MODELS OF OBESITY PREVENTION IN 18-40-YEAR-OLDS
Y. Yankov, T. Simeonova
A STUDY OF THE IMPACT OF THE PANDEMIC ON THE MOTIVATION OF FEMALE STUDENTS OF THE UNIVERSITY OF THRACE TO PARTICIPATE IN PHYSICAL EDUCATION AND SPORT CLASSES
P. Petkov
EXPERIMENTATION OF AN ORIGINAL FITNESS MODEL FOR MUSCLE STRENGTH DEVELOPMENT OF FEMALE STUDENTS
P.Petkov
FITNESS FOR OVERWEIGHT PEOPLE: REALITY AND PROSPECTS
A.Dimitrova
THE ROLE OF NSA 80TH ANNIVERSARY CELEBRATION EVENTS AS A TOOL FOR MAINTAINING INSTITUTIONAL BRAND LOYALTY
N. Atanasova
INFLUENCE OF EMOTIONAL INTELLIGENCE ON THE PROFESSIONAL FULFILMENT OF STUDENTS SPECIALIZING IN SPORT MANAGEMENT
D. Ilieva, T. Marinov
AGE DYNAMICS OF SPORTS ACHIEVEMENT IN HIGHLY QUALIFIED TRIPLE JUMP ATHLETES
T. Marinova
COMPARISON OF MOTIVATION SYSTEMS OF HIGH SCHOOL GIRLS AND FIRST-YEAR FEMALE STUDENTS IN REGARD TO PARTICIPATION IN PHYSICAL EDUCATION AND SPORTS CLASSES AT TRAKIA UNIVERSITY, STARA ZAGORA
M. Ivanova
ЕVALUATION OF THE SIGNIFICANCE OF PSYCHOMOTOR QUALITIES IN TAEKWONDO
A. Asenov
EVALUATION OF THE EFFECTIVENESS OF THE TECHNICAL CHARACTERISTICS OF TAEKWONDO AS PART OF THE MODEL CHARACTERISTICS OF THE COMPETITIVE EVENT - SPARRING IN TAEKWONDO
A. Asenov
PHYSICAL EDUCATION AND SPORT TEACHERS' SATISFACTION WITH THEIR PROFESSIONAL WORK
N. Kostova
MODERN DEVELOPMENT AND INNOVATION OF CRICKET SPORT IN THE EDUCATIONAL SYSTEM
M. Nedkova
STUDY OF THE EFFECT OF STRESS OVER THE COMPETITIVE PREPAREDNESS AMONG WOMEN BASKETBALL PLAYERS
M. Tzankova-Kaloyanova
J. Tzankova, D. Manikatova
SELF-CONFIDENCE AND REALIZATION OF FEMALE STUDENTS FROM THE FIRST YEAR OF TRAKIA UNIVERSITY- STARA ZAGORA REGARDING PHYSICAL DISABILITY
N. Gocheva
USE OF INNOVATIVE METHODS IN THE TEACHING OF PHYSICAL EDUCATION AT TRAKIA UNIVERSITY-STARA ZAGORA AND THE PRACTICE OF RUGBY
N. Gocheva
P. Angelova
STUDY ON SPORTS INJURIES AMONG STUDENTS -VOLEYBALL ATHLETES
P. Angelova, S. Belomazheva-Dimitrova
PHYSICAL BODY ASSESMENT IN FIRST YEAR STUDENTS OF TRAKIAN UNIVERSITY
L. Lapadatov
STUDY ON THE JUNIOR HIGH SCHOOL STUDENTS’ PHYSICAL ABILITY
D. Simeonova
WELLNESS PRACTICES FOR HEALTHY AGING
T. Tomova, B. Angelov
M. Ilcheva
ASSESSMENT OF THE LEVEL OF MOTOR PREPAREDNESS OF BULGARIAN AND FOREIGN STUDENTS TRAINING AT THE UNIVERSITY OF FORESTRY
Zh. Georgiev, Y. Zlatarova, B. Ruseva, H. Kolev, P. Grozev
D. Elinova
ADAPTATION CHANGES IN THE DYNAMICS OF THE PULSE RATE UNDER THE INFLUENCE OF THE TRAINING METHODS
M. Chipeva
WELLNESS AT SCHOOL BY PRACTICING CHEERLEADING
I. Nesheva, M. Chipeva
LEADERSHIP STYLE AND SATISFACTION WITH SPORTS ACTIVITY AMONG COMPETITORS FROM TEAM SPORTS
G. Domuschieva-Rogleva, V. Doneva
ANALYSIS OF COVER DISTANCE DURING OFFICIAL INTERNATIONAL MATCHES BASED ON THEIR PLAYING POSITION
G. Gutev
(FOLLOWING THE EXAMPLE OF "ST. KLIMENT OHRIDSKI" SECONDARY SCHOOL)
D. Peeva, N. Gocheva
STUDY OF THE CORRELATIONS AMONG THE PHYSICAL ABILITIES OF PRESCHOOL AGED BOYS AND GIRLS
T. Traykova
COMPARATIVE ANALYSIS OF PERSONAL DISPOSITION IN FREESTYLE AND GRECO-ROMAN WRESTLERS
I. Iliev
SPECIFIC CHARACTERISTICS OF THE PHYSICAL ABILITY OF 11-12-YEAR-OLD STUDENTS
P. Mavrudiev, M. Georgieva
IMPACT OF COVID-19 ON PHYSICAL ACTIVITY OF HIGH SCHOOL STUDENTS (BULGARIAN EXPERIENCE)
B. Zlatev, D. Ilieva
B. Rangelova
SHOOTING MISTAKES IN BIATHLON AS A RESULT OF INCORRECT PRONE SHOOTING POSITION
M. Klechorov
M. Klechorov
G. Despotova
STUDY OF THE AGILITY OF MOVEMENT OF SOFIA UNIVERSITY STUDENTS PARTICIPATING IN TENNIS CLASSES
R. Kostadinov
COMPLEX SPA PROGPAM EFFECT ON OVERWEIGHT WOMEN’S PHYSICAL CONDITION AND WELL-BEING
M. Angelcheva
STUDY OF STRENGTH TRAINING IN 400 M SPRINT FOR GIRLS UNDER 18 YEARS
I. Dimova
MUSCLE ACTIVITY OF THE TRUNK AND UPPER LIMBS IN RACE WALKING
P. Peev, O. Hristov
EMOTIONAL INTELLIGENCE AND PSYCHOLOGICAL CHARACTERISTICS OF ATHLETES OF DIFFERENT SPORTS
E. Savcheva
K. Kisyov
TRACKING FUNCTIONAL DYNAMICS IN MOTOR POTENTIALFOR DEVELOPMENT OF WELLNESS CULTURE
D. Ignatova